Your whmcs has humongous data related to your business. But are you converting it into usable information? Or is this data going wasted without giving you the right insights? Almost…
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As discussed in the article “Vanity Metrics Vs Actionable Metrics”, it might often be too dangerous to go after the vanity metrics alone. However, as your business grows, the metrics…
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What are Vanity Metrics? Vanity metrics are metrics that look impressive for the business, but in reality, they lack actionable data and do not help take better decisions. Often vanity…
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The North Star Metric (NSM) is the single key metric that best defines the core value that your product delivers to customers. However, pairing a NSM with a counter metrics,…
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“You can’t improve what you don’t measure” – Peter Drucker. A very important quote for any goal tracking. Be it a personal goal or your organizational goal, you will not…
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The Customer Lifetime Value to Customer Acquisition (LTV:CAC) is the ratio of lifetime revenue of a customer, and the cost of acquiring that customer. This metric denotes the profitability. At no point,…
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Customer Support KPIs help you measure the quality of service you are providing to your customers. This is a very key metrics that indirectly relates to other KPIs like Customer…
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The balance of money due for the services delivered is termed as Accounts Receivable (AR). Or the services used but not yet paid by the customer. Aged Account Receivable is…
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Customer lifetime value (CLV) or Lifetime value (LTV), represents the total amount of money a customer is expected to spend in your business, during their lifetime before they churn. This is one of…