Liz Mathew, Author at InsightDials Blog

Customer Lifetime Value

April 27, 2021October 20, 2022

2 mins read

Customer lifetime value (CLV) or Lifetime value (LTV), represents the total amount of money a customer is expected to spend in your business, during their lifetime before they churn. This is one of…

Key Metrics

Customer Retention Rate

April 26, 2021October 20, 2022

2 mins read

It takes 7 times more cost and effort to acquire a new customer than to retain one. A single customer that is lost is not a one-time revenue churn, but…

Key Metrics

Sales Conversion

April 25, 2021October 20, 2022

2 mins read

Sales conversion or customer acquisition, shows the number of leads that converted to customers. Though, it basically shows the effectiveness of your sales team in converting leads into new customers,…

Key Metrics

Customer Churn Rate

April 25, 2021October 20, 2022

2 mins read

Customer churn rate or Customer attrition rate, is the rate at which customers are cancelling their subscription. Churned customers means fully cancelled customers. Customer Churn is one of the most…

Key Metrics

Annual Recurring Revenue (ARR)

April 23, 2021October 20, 2022

2 mins read

Annual recurring revenue or Annual run rate is the sum of all monthly recurring revenue expressed as an annual value. Based on the current monthly recurring revenue, the future forecast…

Key Metrics

Monthly Recurring Revenue (MRR)

April 23, 2021October 20, 2022

2 mins read

Monthly Recurring Revenue is the revenue that keeps repeating month on month for any subscription-based business. This is one of the most important KPIs to track. In most organizations, the…

Key Metrics

Importance of tracking KPIs

April 21, 2021October 20, 2022

3 mins read

A Key Performance Indicator (KPI) is a measurable value that a company sets to gauge its progress towards achieving its goals. High level KPIs are used to evaluate the overall…

Data Visualization

Data Democracy Vs Data Aristocracy

April 20, 2021May 21, 2021

3 mins read

“Data for all” – is the keyword for 2021. Every organization should promote a data driven culture or data democracy from the top to bottom. So that all are data…

Data Visualization

Data Analytics for Startups, required or not?

April 19, 2021November 4, 2022

4 mins read

Every big business started small. We always hear about successful startups and about unicorns. It is very motivating to read about startup’s that made big, the support and investment they…

Author: Liz Mathew